our story

fini.

The meaning of “finish” or “complete”, fini. is the final touch to your child’s outfit and a statement of style.

At fini. we create minimalist kids fashion with a playful twist—pieces that are sophisticated, timeless, and never boring. Made to move, made to last, and made to be passed down with love.

Every piece is designed with strong dedication to high quality standards, so it can be cherished, worn often, and shared again—to siblings, friends, or donated for another child to love.

 

A heartfelt thank you…

To our beautiful community —
Thank you for returning time and again to choose fini.
Thank you for bringing joy to our days with every thoughtful tag, share, and photo of your little ones in our creations.
Thank you to the boutiques around the world who proudly stock fini. in your beautiful stores.
Thank you to those who admire from afar—and to those just discovering us, welcome.

This journey wouldn’t be complete without you.
Naomi. x

 

*Australian owned (Geelong, Victoria). Established 2016.